Observations

Hotel AC Milan, Italy

"I am sorry, I can-not help you with connect-ing your callr."

(pause)

"No, thee managerr is not herre."

(pause)

"It ees not my problem that yourr call can-not be connected."

(hangs up)

(A receptionist, upon our check-in, speak to a guest by phone)

Retail

Bath, England

Back to basics - trading only.

Function as Service

London

Function: Obvious.

Design: Universal language of imagery.

Benefit: Friendly reminder.

Placement: In the middle of bustling London.